Lemon Law

Lemon Law The North Carolina Lemon Law is a consumer protection law enacted to provide recourse after having purchased a defective vehicle. The North Carolina Lemon Law is similar to lemon laws in other states, but there are some differences. North Carolina’s lemon law requires automobile manufacturers to repurchase or replace a vehicle that has not been properly repaired within a â€Å"reasonable number of attempts†. In North Carolina, this reasonable number is 4 attempts or if the car has been out of service waiting repair for a cumulative total of 20 or more business days during any 12-month period of the warranty.The North Carolina Lemon Law gives relief to those who either buy or lease a vehicle that has a gross weight of 10,000 pounds or less. It covers cars, trucks, motorcycles and most vans. It does not cover, however, house trailers. The North Carolina Lemon Law covers any kinds of defects that impair the value, use or safety of the vehicle to the consumer. The defects does not have to affect the drivability of the car but could be problems such as defective paint, heating system or excessive noise. It is very important to read the warranty book that came with the new or leased vehicle carefully.The warranty will tell you what is covered and for how long. When you buy or leased your vehicle, you probably will have to sign a lot of paperwork. It is important to read your copies of this paperwork very carefully to find out if the manufacturer wants you to waive your rights to a trial by jury in the case of problems and settle through arbitration instead. Arbitration is usually not in the best interest of the consumer in lemon law cases, so make sure you know what your rights are before you buy or lease.READ IT ALL!!! Once you have purchased or leased a new vehicle that needs to be taken in for repairs, it is important that you start keeping records at this point, in case they are needed later. When taking your vehicle in to an authorized de aler for repairs, keep a detailed list of what needs to be repaired for yourself along with the dealer. Get repair orders for your vehicle and make sure they state all repairs and how long your vehicle was in the shop including dates and mileage.The North Carolina Lemon Law requires the consumer to notify the manufacturer and finance company in writing of defects once a car has been out of service for 15 business days or has been sent in for repair for the same defect three times. This is extremely important. Without written notification to the manufacturer, you will not have a claim. Keep copies of all correspondence with the manufacturer and finance company. The best defense in a lemon law case is accurate facts and information in the form of records.

Bretagne France Essay

Bretagne is found along France’s northern shore. Bretagne is also called Brittany and sometimes referred to as little Britain. It is a land of enchantment and wonders. It features rugged coastlines with some of the world’s most breathtaking views. It features more than 4,000 castles and medieval homes. It’s an ideal destination for water sports enthusiasts, lovers of fine cuisine and seafood, and anyone fascinated by legends and history. The attractions, weather and scenery, and the festivals are what attract people the most. This region is full of numerous world-class museums and historic attractions. One of the best places to visit while in Brittany is Oceanopolis. It features 50 aquariums from tropical and polar species. The cathedral of St. Pierre and St. Paul is one of the last Gothic French cathedrals. The chateau de Combourg is a beautiful castle surrounded by greenery and water. The Grand Phare or Great Lighthouse is also a great place to visit, being 300 feet high. And finally the musee de la Faience is devoted to the famous pottery. Other fun things to do are outdoor water sports, including sailing, kayaking, surfing and scuba diving. Spa seawater treatments are also available for relaxing purposes. Being close to the ocean, the weather is fairly nice and warm year round. Rain occurs regularly which keeps the countryside green and wooded. Although it rains often, cloudless days are common and sunny in Brittany. In Brittany a common expression and response to people complaining about the rain is â€Å"En Bretagne, il ne pleut que sur les cons†, which literally translates as â€Å"In Brittany, it only rains on the idiots. â€Å"This means that if you don’t like Brittany, you should leave. Brittany has many festivals and events. They reflect Brittany’s culture and energetic music and dance. Some cultural festivals include the festival de Cornouaille, which is a festival that displays Brittany’s cultural diversity. Les Filets Bleus celebrates fishing traditions and the Festival du Film Britanniqu previews British films in France. Music festivals are also popular in France. Astropolis is a techno music themed festival celebrated in July. La Route du Rock plays pop and rock music. Les Transmusicales is known for showing brand new acts for undiscovered bands. They also have a festival all about activities dealing with the sea. The Fetes Maritimes de Brest is a sailing event that takes place every four years. The next race happens in July of 2012. La Route du Rhum is a transatlantic yacht race which also takes place every four years. The next race will be in November of 2014. Bretagne is a beautiful, fascinating mix of spectacular coastlines, ancient towns, magical islands and inland woods. With so many attractions and activities you will never get bored. The scenery and weather is unforgettably amazing. The festivals attract many tourists and French people to the area.

Response to a Personal Narrative on Arranged Marriage Essay

Should your family and cultural background determine who you love? How about who you marry? Sarita James is a South Indian young woman who wrote a personal narrative titled â€Å" let me find my own husband’’. In this story she recounts the pressures placed on her by her family to find a â€Å"suitable boy† for marriage. â€Å"Suitable boy† states Sarita is a term used by Indian families to describe a strong family candidate- someone who comes from the right religion, region, community, and family background. Within my circle of American born-cousins, however, we used the term to tease each other about our parents’ marriage schemes. Arranged marriage is not a romantic ideal. I feel a person’s background or upbringing should not have such a profound effect on whether or not this person is compatible for you. How can you marry someone solely on the basis that they go to the same church as you? Or are members of the same country club? In addition, Sarita says,† our family is both Indian and Catholic. Which was a rarity anywhere and yet I did not want to marry him. I found him to be boring and close minded-he read very little, and claimed he could never have a gay friend. He also did not see why Indian wedding dowries were problematic. I felt my family’s quiet pressure in his presence. I questioned his perennial attendance at our gatherings. â€Å"Do you think we could have just the family visit for Thanksgiving this year?† I asked my mother after two years of his visits. Sarita‘s mother would say, â€Å"But he’s a bachelor â€Å"she would say. â€Å"It’s our duty to host him†. After that he came again. Most of the time in regard to marriage, our concepts are of â€Å"romantic love†. I feel how he can really love you if your family has to pay his family for him to marry you! I don’t think you should marry someone you barely know. How do you commit yourself to someone your family chose for you as a partner? Sarita recalls feeling a deep emptiness she could not explain†¦ she cared for him but was not in love with him. Sarita knew her vision for their shared future had been naively optimistic. The â€Å"suitable boy’s family had accepted a dowry. He was supposed to marry someone else. What hurt most she realized, was the broken trust she had in her parents guidance. Sarita’s parents tended to overprotect and control her. They were denying her of her every wish, even the right to select her own spouse. I think Sarita felt too much pressure from her family. I find it unacceptable to put pressure on a couple involved. Often both partners are reliant on the parents who want them to take part in an arranged marriage for their futures as well as current welfare In conclusion, cultures such as India have had arranged marriages since the beginning of time. In America we have the freedom to make our own decisions on who we marry. Americans would not easily accept the practice of their parents having that much of an influence on who we decide to spend the rest of our lives with.

Racism in the United States Essay Example | Topics and Well Written Essays - 500 words

Racism in the United States - Essay Example My knowledge regarding the role of the principle of â€Å"all men are created equal† has developed to a level that I now understand Slavery was just a major economic driving force, as opposed to a basis for identifying what was morally wrong in the American colonies. It is not slavery, but the issue of race that helped solve the moral contradiction characterized by American colonies at the time. To illustrate this, it is the race that explained the reason some group of people was denied their rights, whilst others enjoyed theirs and took them for granted. I have learned that there was a similarity in the Thomas Jefferson’s policy of encouraging the assimilation of American Indians with President Andrew Jackson’s removal policy. The similarity is that both leaders sought out for the interests of the white American in the policies they advocated. It dawns on me that the policy supported the propagation of the so-called â€Å"Civilized† ways- Agriculture. I c onclude, could that the policies of both leaders were aimed at imposing the American culture on the Native Americans at any cost.  I find Thomas Jefferson different from Andrew Jackson in terms of the approach he took while in the process of furthering the interest of white Americans. To demonstrate this, Jefferson advocated the assimilation of Cherokees to the ways of Americans while Jackson displayed apathy by enforcing the removal of Cherokees. Finally, I feel that there is no gap in my knowledge regarding race because I have learned a lot.

Summary of experience in zoo Essay Example | Topics and Well Written Essays - 500 words

Summary of experience in zoo - Essay Example They swallow large chunks of food. It sleeps only when very full and curls up in the grass to rest. They eat and lie during the day. None are nocturnal. They like long grass and dense to lie on. It is an insectivorous mammal that feeds on large and small insects mostly ants because termites were not in plenty. It uses the back to carry small ones. They also use their fore limbs to reach on trees with feet to the ground. It uses its front limbs to walk and then pulls the rest of its body forward. Thus, the hands serve as the legs too. They do not vocalize anything. They seem to lack expressions more so due to their elongated snouts. Females take care of their young ones protectively. The gorilla is a terrestrial quadrupedalism primate. It however is more like a human. It uses its front limbs to eat and hold with its fingers. They rest on grass or open ground; play with others and even with humans. They also rest on tree branches. They sleep on trees where mostly have built their own nests. When climbing one may say they are vertical clinging and leaping primates. They are fed with fruits and leaves of certain plants. They also eat roots and feed on succulent things. They are always looking for something fleshy to feed on such as a fruit. They hold on the hand and eat like a human. They hold on to their young ones with front limbs like the arm of a human. They also carry them on their backs when walking. A gorilla knuckle walks using its four limbs. They make some utterances that cannot be understood. They mostly have the horizontal pout. However, they grin when food is brought to them or when asking for food they pout. They live in groups. The monkeys are mostly arboreal. They are vertically clinging and leaping primates. They rest on trees and hold on to branches with arms like humans or their tails which are rather flexible. They sleep on trees where mostly have built their own nests. They like to sleep high on the trees they live on.

Financial analysis of the Creative Chips case Study

Financial analysis of the Creative Chips - Case Study Example rom this, as can be observed in the balance sheet of the company for the year 2002, there are wages which are yet to be paid by the company, which amount to $ 7,350. In addition to this information, it is also worth noting that the total expenditure incurred by the company in relation to payroll amounted to $ 89,850. Among the expenditure incurred in relation to payroll, $ 42,000 ($ 3,500 x 12) refers to salary of Lesay, therefore it is found that the amount which is related to the payment of wages is $ 89,850 - $ 42,000 - $ 12,000, i.e. $ 35,850. However, keeping in mind that there is an amount of wages payable therefore after accounting for the total payment made towards the salaries and wages expenses, there is still an amount of $ 7,500 left to be paid, and it is, therefore, recorded as wages payable in the balance sheet (Drury, 2007; Nikolai, Bazley, & Jones, 2009). The company Creative Chips is involved in the business of manufacturing and selling chips. The overall financial information presented indicates that the company is performing satisfactorily in financial terms. The fact that company is utilizing its rented space in a way that it does not require additional space for manufacturing and storing its inventory stocks, is indicative of the efficient operations of the company. Apart from this, the gross profit amount as depicted in the income statement of the company is significant and can be regarded as highly favorable for the company. However, the operating expenses of the company are significantly high, which, as a result, have undermined the significance of the gross profit. The liquidity position of the company indicates that there are too much liquid assets held up by the company, which could have been invested for generating income from other sources (Webster, 2003; Nikolai, Bazley, & Jones, 2009). The company’s operational efficiency can be questioned on the basis of the fact that there is only one employee who runs the manufacturing

Swimming Pool Chemistry Term Paper Example | Topics and Well Written Essays - 1250 words

Swimming Pool Chemistry - Term Paper Example To be more specific, the regular use to which swimming pools are put requires that they be cleaned on a regular basis. Exposed as they are, and frequented by a lot of people, swimming pools are places that are especially prone to infection if neglected. This paper, then, is intended as an explanation of the various measures taken by operators of swimming pools as to how to keep their waters safe, as well as how the public can do their part. The Importance of Swimming Pool Sanitation As detailed in a report by the World Health Organization (2006), swimming pools are vulnerable to pollutants such as bird droppings or even the rain. And while indoor pools are much safer, even they need to be cleaned at least once in a while just to be absolutely sure. Either way, as noted by the Centers for Disease Control and Prevention (2009), pathological contaminants often abound in swimming pools, which can cause a myriad of conditions such as diarrhea. A pool that is cleaned regularly is in effect guaranteed to be safe for the public to enjoy – guaranteed safe for them to swim in. ...In the words of the Division for Environmental Health (2011), the only way to maintain safe and consistent swimming pool operation is through proper water chemistry. The exact process involved is often rather varied, not only in the chemicals that may be used but also in the methods employed. For one thing, disinfectants may be used to rid the water of harmful, objectionable or otherwise unwanted microorganisms. Alkalinity and pH adjusters may also be used to ensure that the pool’s pH and acidity levels remain stable, while algaecide and filter aids respectively kill any algae and prevent foreign material from spreading in the water. Swim King’s (2011) official website also tells us that the balance between these chemicals needs to be just right so as to keep the water free of any unwanted ‘lurkers’, yet still be safe for those of us who feel like taking a swim. For instance, free chlorine residual refers to the amount of chlorine which has yet to react with any other substance in the water besides the water itself, and should ideally be anywhere between 1-3 ppm. Secondly, combined chlorine refers to chlorine that fits the opposite description – that is to say, it has already reacted with a foreign substance. This kind of chlorine is no longer a help to the disinfection process, and indeed, only acts as an irritant. And finally, total chlorine residual is the sum of these two variants of chlorine. Besides chlorine, bromine can also be used to fulfill the function of disinfection. In fact, whereas the former is more prevalent in swimming pools (Sweazy, 2001), it is the latter that is the preferred substance among owners of spas and hot tubs (Wilson, 2002).

Summary of September 11, 2001 Attacks Essay Example | Topics and Well Written Essays - 1000 words

Summary of September 11, 2001 Attacks - Essay Example 9/11 was therefore an attack in the running conflict between faiths. According to al Qaeda, Koran teaches that giving ones life when killing infidel enemies, the Americans is a holy act. Therefore, they committed the attack because it is what their god destined them to do. The attack was also committed because of the fact that Americans are not living as Islamists do and they are therefore sinners in whatever endeavor they undertake. The al Qaeda stated that their attacks on Americans will continue until specific foreign policies on the Middle East are stopped. On the day of the attack, four planes were hijacked by terrorists and later two of them were flown into the twin towers of the World Trade Center in New York. This led to huge fires that after a short while led to the crumbling of the towers. One of the remaining two planes crashed in the Pentagon in Washington D.C and the last crashed in a field in Pennsylvania. The terrorists had planned that the planes crash in buildings an d landmarks but this efforts were thwarted by passengers who were on board (Lloyd 45-58). Most of the passengers were mainly sailors and solders. Due to the negative devastating effects of September 11, 2001, it is believed to be the worst terrorist attack ever to be experienced by the Americans. Some of the direct horrific outcomes were the death of about 3000 Americans and massive destruction of property. The broader vision of the terrorist attacks on September 11, 2001 however shows different consequences including political, economic and social problems. The immediate economic effect of the attack was a sharp drop in performance of global stock markets. It was the largest insured event leading to about 40 billion dollars of insurance losses. The opening of the New York Stock Exchange had been delayed since the first plane had crashed on the north tower of the World Trade Center. The subsequent attacks led to the closure of the NYSE. Trading on the bond market also ceased as a re sult of the attacks. The Federal Reserve acted fast by introducing the discount window that was put in place to meet liquidity needs. This helped to stabilize the economy and reduce disruptions that arose in the financial system as a result of the attacks. Prices of several commodities escalated to extremely high levels. Travel and entertainment stocks experienced immediate shake up including online travel agencies while tourism plunged in New York. This led to massive losses that included sharp decline in the tourism earnings as a result of fall in hotel occupancy. This was because of lack of tourists who were reluctant to fly due to fear of repeat attacks. All these direct impacts on the economic position of USA show the elementary correlation between a country’s ability to generate wealth and the ability to defend itself. Several issues therefore came up including the worst effects of threats of terror to an economic superpower and use of economic tools to curb devastating effects of terrorist attacks. The attacks came at a time when the US economy was in the process of recovery. The costs of the attacks were devastating; the mostly affected was the infrastructure and the rescue and clean up operations. The insurance losses were due to the increased insurance rates that made insurance premium too high

Outlining and Identifying the Characteristics of the Flora and Fauna Essay

Outlining and Identifying the Characteristics of the Flora and Fauna - Essay Example Gaines, and S.D. 2007). Each organism found in this habitat has a different adaptation to increase survival levels in environments with harsh extremes. A rocky shore can typically be separated into different zones each zone has a wealth of species that inhabit it. The splash zone, which is also the spray zone, usually occurs above the spring high tide line. The organisms here have adaptations to cope with high exposure to air and different temperature extremes due to different seasonal fluctuations. The intertidal zone can be split into three different sections the high intertidal area, the low intertidal region and the middle intertidal. The high intertidal zone is mainly hit with the highest of tides. The middle intertidal zone is regularly exposed and submerged by average tides. The low intertidal zone borders the shallow sub tidal zone and is primary marine in character. Shores with vertical zonation are similar globally. Zonation zones are classified by the different exposure le vels to waves and also by the organisms that occur in these areas. Many a biotic factors may influence the result of a comparative survey of rocky shore biota. The geological factors such as the surface texture of surrounding rocks may influence the organisms found as they may need to be adapted to attach to the surface (Kitching, J.A. Little, C. 1996).

Governance and Ethics Essay Example | Topics and Well Written Essays - 5000 words

Governance and Ethics - Essay Example Business corporation managers are required to manage business activities on behalf of the owners, while governors are required to ensure that the business is managed properly. Therefore, governors are custodians of the stakeholders. As a result, companies need to disclose corporate governance issues in their annual reports and ensure that they comply with principles of corporate governance. In UK, the principles and provisions of corporate governance are provided in the UK Corporate Governance Code 2012 (Financial Reporting Council, 2014). Companies listed in FTSE need to comply with these principles and provisions, and disclose their corporate governance activities. As custodians of the shareholders’ interests, governors should behave ethically and call for managers to act ethically as well (Crane & Matten, 2010). This leads to the concept of ethical governance which involves doing the right thing in order to fulfill the interests of a wide range of stakeholders. One of the FTSE companies is Barclays Plc is a multinational corporation offering financial services in 50 countries, with core business operations in South Africa, UK, and USA. The company operates under the regulatory standards of local and global markets. It employs 132,300 people and 732 senior managers globally. The company’s profits after tax have been declining from  £4,499 in 2010 to  £845 in 2014 (Barclays Plc, 2014). This is attributed to the sovereign debt and economic crisis that affected European countries since 2011. The economy is now in recovery and is expected to improve. In its annual report, Barclays discloses information about its corporate governance, stakeholders and ethics. This report provides an analysis of the corporate governance and ethics of Barclays Bank using the company’s annual report of 2014 and other research information about the company that is relevant to the concept of corporate governance and ethics.

Are organizations rational Essay Example | Topics and Well Written Essays - 2000 words

Are organizations rational - Essay Example A rational organization is characterized by the desire of the organizational personnel to be efficient to their optimal tendency. The theory of rational organization considers the organization as a multipart mechanism (Sarfin, 2014). Managers need to regularly monitor the progress of work as well as the organizational culture and tweak any part whose functionality is lesser than maximum in order to increase the efficiency. An organization’s long-term development can be controlled and modified to achieve the goals. Two major elements that help characterize the rational systems include goal specificity and formalization (Monappa and Saiyadain, 1996, p. 5; Simon, 2001, p. 27). Goal specificity promotes the display of rational behavior in the organizations because specific goals guide the structural design so that the management can delineate the activities that need to be executed and the resources that have to be arranged (Triplett, 2007, p. 4). The attempt to increase the predictability of behavior through regulation and standardization is called as formulation. Formalization makes the organizational culture conducive for stable expectation that is rationality’s precondition. Rational system perspectives are related to four organizational theories’ schools, including Taylor’s Scientific Management, Fayol’s Administrative Theory, Weber’s Theory of Bureaucracy, and Simon’s Theory of Administrative Behavior. â€Å"Rational models are best thought of as d escriptions of actions that will usually be compelling for most organizational audiences†¦but they are not necessarily the best basis for determining what managing actually consists of† (Clegg, Kornberger, and Pitsis, 2011, p. 30). Through the scientific analysis of the activities executed by the organizational personnel on individual level, Taylor (2007) realized the best method that can be

External Analysis of the Telecommunication Industry Essay Example for Free

External Analysis of the Telecommunication Industry Essay Economic †¢ Market analysis by Insight Research predicts that telecommunications-industry revenue will reach $1.2 trillion by the end of next year, and grow by a compounded rate of 5.9 percent to $1.6 trillion by 2010. †¢ Telecommunication remains an important part of the world economy and the telecommunication industrys revenue has been placed at just under 3% of the gross world product. †¢ Mobile phones have had a significant impact on telephone networks. Mobile phone subscriptions now outnumber fixed-line subscriptions in many markets. Sales of mobile phones in 2005 totaled 816. 6 million with that figure being almost equally shared amongst the markets of Asia/Pacific (204 m), Western Europe (164 m), CEMEA (Central Europe, the Middle East and Africa) (153.5 m), North America (148 m) and Latin America (102 m) †¢ In terms of new subscriptions over the five years from 1999, Africa has outpaced other markets with 58.2% growth †¢ Size matters in telecom. It is an expensive business; contenders need to be large enough and produce sufficient cash flow to absorb the costs of expanding networks and services that become obsolete seemingly overnight. Transmission systems need to be replaced as frequently as every two years. Big companies that own extensive networks especially local networks that stretch directly into customers homes and businesses are less reliant on interconnecting with other companies to get calls and data to their final destinations. By contrast, smaller players must pay for interconnect more often to finish the job. For little operators hoping to grow big some day, the financial challenges of keeping up with rapid technological change and depreciation can be monumental. †¢ During the late 1990s, the telecommunications industry experienced very rapid growth and massive investment in transmission capacity. Eventually this caused supply to significantly exceed demand, resulting in much lower prices for transmission capacity. The excess capacity and additional competition led to either declining revenues or slowing revenue growth, which has led to consolidation within the industry, as many companies merged or left the industry. Socio-Cultural †¢ Telecommunication is an important part of many modern societies. Good telecommunication infrastructure is widely acknowledged as important for economic success in the modern world on micro- and macroeconomic scale. †¢ On the microeconomic scale, companies have used telecommunication to help build global empires, this is self-evident in the business of online retailer Amazon.com but even the conventional retailer Wal-Mart has benefited from superior telecommunication infrastructure compared to its competitors. In modern Western society, home owners often use their telephone to organize many home services ranging from pizza deliveries to electricians. Even relatively poor communities have been noted to use telecommunication to their advantage. In Bangladeshs Narshingdi district, isolated villagers use cell phones to speak directly to wholesalers and arrange a better price for their goods. In Cote dIvoire coffee growers share mobile phones to follow hourly variations in cof fee prices and sell at the best price. †¢ On the macroeconomic scale, in 2001, Lars-Hendrik Rà ¶ller and Leonard Waverman suggested a causal link between good telecommunication infrastructure and economic growth. Few dispute the existence of a correlation although some argue it is wrong to view the relationship as causal. †¢ However from any perspective the economic benefits of good telecommunication infrastructure are undeniable and, for this reason, there is increasing worry about the digital divide. A 2003 survey by the International Telecommunication Union (ITU) revealed that roughly one-third of countries have less than 1 mobile subscription for every 20 people and one-third of countries have less than 1 fixed line subscription for every 20 people. In terms of Internet access, roughly half of countries have less than 1 in 20 people with Internet access. †¢ The September 11 attack reinforces the need for robust, interconnected networks that have a high probability of survival in the event of natural or man-made disaster. That argues for a consolidated base of carriers operating with agreed-upon disaster protocols Technological †¢ The largest sector of the telecommunications industry continues to be made up of wired telecommunications carriers. Establishments in this sector mainly provide telephone service via wires and cables that connect customers’ premises to central offices maintained by telecommunications companies. The central offices contain switching equipment that routes content to its final destination or to another switching center that determines the most efficient route for the content to take. While voice used to be the main type of data transmitted over the wires, wired telecommunications service now includes the transmission of all types of graphic, video, and electronic data mainly over the Internet. †¢ These new services have been made possible through the use of digital technologies that provide much more efficient use of the telecommunications networks. One major technology breaks digital signals into packets during transmission. Networks of computerized switching equipment, called packet switched networks, route the packets. Packets may take separate paths to their destination and may share the paths with packets from other users. At the destination, the packets are reassembled, and the transmission is complete. Because packet switching considers alternate routes, and allows multiple transmissions to share the same route, it results in a more efficient use of telecommunications capacity as packets are routed along less congested routes. †¢ One way wired carriers are expanding their bandwidth is by replacing copper wires with fiber optic cable. Fiber optic cable, which transmits light signals along glass strands, permits faster, higher capacity transmissions than tra ditional copper wire lines. In some areas, carriers are extending fiber optic cable to residential customers, enabling them to offer cable television, video-on-demand, high-speed Internet, and conventional telephone communications over a single line. However, the high cost of extending fiber to homes has slowed deployment. In most areas, wired carriers are instead leveraging existing copper lines that connect most residential customers with a central office, to provide digital subscriber lines (DSL) Internet service. Technologies in development will further boost the speeds available through a DSL connection. †¢ Wireless telecommunications carriers, many of which are subsidiaries of the wired carriers, transmit voice, graphics, data, and Internet access through the transmission of signals over networks of radio towers. The signal is transmitted through an antenna into the wire line network. Other wireless services include beeper and paging services. Because wireless devices require no wire line connection, they are popular with customers who need to communicate as they travel residents of areas with inadequate wire line service, and those who simply desire the convenience of portable communications. Increasing numbers of con sumers are choosing to replace their home landlines with wireless phones. †¢ Wireless telecommunications carriers are deploying several new technologies to allow faster data transmission and better Internet access that should make them competitive with wire line carriers. One technology is called third generation (3G) wireless access. With this technology, wireless carriers plan to sell music, videos, and other exclusive content that can be downloaded and played on phones designed for 3G technologies. Wireless carriers are developing the next generation of technologies that will surpass 3G with even faster data transmission. Another technology is called â€Å"fixed wireless service,† which involves connecting the telephone and/or Internet wiring system in a home or business to an antenna, instead of a telephone line. The replacement of landlines with cellular service should become increasingly common because advances in wireless systems will provide data transmission speeds comparable to broadband landline systems. †¢ Changes in technology and regulation now allow cable television providers to compete directly with telephone companies. An important change has been the rapid increase in two-way communications capacity. Conventional pay television services provided communications only from the distributor to the customer. These services could not provide effective communications from the customer back to other points in the system, due to signal interference and the limited capacity of conventional cable systems. As cable operators implement new technologies to reduce signal interference and increase the capacity of their distribution systems by installing fiber optic cables and improved data compression, some pay television systems now offer two-way telecommunications services, such as video-on-demand and high-speed Internet access. Cable companies are also increasing their share of the telephone communications market both through their network of conventional phone lines in some areas and their growing ability to use high-speed Internet access to provide VoIP (voice over Internet protocol). †¢ VoIP is sometimes called Internet telephony, because it uses the Internet to transmit phone calls. While conventional phone networks use packet switching to break up a call onto multiple shared lines between central offices, VoIP extends this process to the phone. A VoIP phone will break the conversation into digital packets and transmit those packets over a high-speed Internet connection. Cable companies are using the technology to offer phone services without building a conventional phone network. Wireline providers’ high-speed Internet connections also can be used for VoIP and cellular phones are being developed that use VoIP to make calls using local wireless Internet connections. All of the major sectors of the telecommunications industry are or will increasingly use VoIP. Demographic †¢ The telecommunications industry offers steady, year-round employment. Overtime sometimes is required, especially during emergencies such as floods or hurricanes when employees may need to report to work with little notice. †¢ Installation, maintenance, and repair occupations account for 1 in 4 telecommunications jobs. Telecommunications line installers and repairers, one of the largest occupations, work in a variety of places, both indoors and outdoors, and in all kinds of weather. Their work involves lifting, climbing, reaching, stooping, crouching, and crawling. They must work in high places such as rooftops and telephone poles, or below ground when working with buried lines. Their jobs bring them into proximity with electrical wires and circuits, so they must take precautions to avoid shocks. These workers must wear safety equipment when entering manholes, and test for the presence of gas before going underground. Telecommunications equipment installers and repairers, except line installers, generally work indoors—most often in a telecommunication company’s central office or a customer’s place of business. They may have to stand for long periods; climb ladders; and do some reaching, stooping, and light lifting. Adherence to safety precautions is essential to guard against work injuries such as minor burns and electrical shock. †¢ Most communications equipment operators, such as telephone operators, work at video display terminals in pleasant, well-lighted, air-conditioned surroundings. If the worksite is not well designed, however, operators may experience eye strain and back discomfort. The rapid pace of the job and close supervision may cause stress. Some workplaces have introduced innovative practices among their operators to reduce job-related stress. †¢ The number of disabling injuries in telephone communications, the principal sector of the telecommunications industry, has been well below the average for all industries in past years. †¢ The telecommunications industry offers employment in jobs requiring a variety of skills and training. Many jobs require at least a high school diploma or an associate degree in addition to on-the-job training. Other jobs require particular skills that may take several years of experience to learn completely. For some managerial and professional jobs, employers require a college education. †¢ Due to the rapid introduction of new technologies and services, the telecommunications industry is among the most rapidly changing in the economy. This means workers must keep their job skills up to date. From managers to communications equipment operators, increased knowledge of both computer hardware and software is of paramount importance. Several major companies and the telecommunications unions have created a Web site that provides free training for employees, enabling them to keep their knowledge current and helping them to advance. Telecommunications industry employers now look for workers with knowledge of and skills in computer programming and software design; voice telephone technology, known as telephony; laser and fiber optic technology; wireless technology; and data compression. Political/Legal †¢ Telecommunications Act: Enacted by the U.S. Congress on February 1, 1996, and signed into law by President Bill Clinton in 1996, the laws main purpose was to stimulate competition in the United States telecom sector. †¢ FCC controls the wireless spectrum allocations among the various broadcasters and service providers. This allocation is through a competitive auction at high cost to service providers, which result in an increase of debt burden of these companies, eventually trickling down to consumers. †¢ FCC as a watchdog regulates that there be no monopoly of a single player in the telecom market. Mergers and consolidation among companies is closely watched and evaluated before being allowed Porters 5 Forces Analysis 1. Threat of New Entrants No surprise, in the capital-intensive telecom industry the biggest barrier-to-entry is access to finance. To cover high fixed costs, serious contenders typically require a lot of cash. When capital markets are generous, the threat of competitive entrants escalates. When financing opportunities are less readily available, the pace of entry slows. Meanwhile, ownership of a telecom license can represent a huge barrier to entry. In the US, for instance, fledgling telecom operators must still apply to the Federal Communications Commission to receive regulatory approval and licensing. There is also a finite amount of good radio spectrum that lends itself to mobile voice and data applications. In addition, it is important to remember that solid operating skills and management experience is fairly scarce, making entry even more difficult. 2. Power of Suppliers At first glance, it might look like telecom equipment suppliers have considerable bargaining power over telecom operators. Indeed, without high-tech broadband switching equipment, fiber-optic cables, mobile handsets and billing software, telecom operators would not be able to do the job of transmitting voice and data from place to place. But there are actually a large number of large equipment makers around. Nortel, Lucent, Cisco, Nokia, Alcatel, Ericsson, Tellabs are just a few of the supplier names. There are enough vendors, arguably, to dilute bargaining power. The limited pool of talented managers and engineers, especially those well versed in the latest technologies, places companies in a weak position in terms of hiring and salaries. 3. Power of Buyers With increased choice of telecom products and services, the bargaining power of buyers is rising. Lets face it; telephone and data services do not much vary regardless of which companies are selling them. For the most part, basic services are treated as a commodity. This translates into customers seeking low prices from companies that offer reliable service. At the same time, buyer power can vary somewhat among market segments. Customers can be as small as individual residential users like you or me, or be as big as an ISP like America Online or a large university. While switching costs are relatively low for residential telecom customers, they can get higher for larger business customers, especially those that rely more on customized products and services. 4. Availability of Substitutes Products and services from non-traditional telecom industries pose serious substitution threats. Cable TV and satellite operators now compete for buyers. The cable guys, with their own direct lines into homes, offer broadband Internet services, and satellite links can substitute for high-speed business networking needs. Railways and energy utility companies are laying miles of high-capacity telecom network alongside their own track and pipeline assets. Just as worrying for telecom operators is the Internet: it is becoming a viable vehicle for cut-rate voice calls. Delivered by ISPs not telecom operators Internet telephony could take a big bite out of telecom companies core voice revenues. 5. Competitive Rivalry Competition is cut throat. The wave of industry de-regulation together with the receptive capital markets of the late 1990s paved the way for a rush of new entrants. New technology is prompting a raft of substitute services. Nearly everybody already pays for phone services, so all competitors now must lure customers with lower prices and more exciting services. This tends to drive industry profitability down. In addition to low profits, the telecom industry suffers from high exit barriers, mainly due to its specialized equipment. Networks and billing systems cannot really be used for much else, and their swift obsolescence makes liquidation pretty difficult.

The History And Background Of Puma Marketing Essay

The History And Background Of Puma Marketing Essay Puma is a German company that established in 1948 by Rudolf Dassler. Puma produces sport categories such as sport shoes and sport clothing for different types of sports like football and golf. Puma is considered as the third successful brand at this field; the other two companies are Nike and Adidas (Puma, n.d.). The most commonly made Puma products are the athletic Puma shoes and that due to the fact that the first pumas products were shoes. For more details, Puma first football sneaker was produced in 1948 and it was worn in the first football match after the war by the Herbert Burdenski; the scorer who scored the first goal after the war (Puma,n.d.). As well as that, 48% of Puma profits from footwear which makes it the most selling Puma product (Puma, 2013). Puma shoes contain different types of sneakers for different types of sports such as running shoes, football shoes and cricket shoes. Varieties: Puma shoes have a unique design, using the technology; the shoes moulds are injected with the light foam materials by L.I.F.T (Lite Injected Foam Technology). As a result, this way decreases the weight of the shoes which makes the shoes very light and speedy. Moreover, it saves the materials of the shoes/cheaper to make; because with this process there is no need for -sutures and adhesions- process (Nely, 2010). As well as that, Puma shoes designed in a way that allows the feet to breathe some fresh air which makes the shoes smooth and comfortable for the wearer. In addition, the Puma shoes made to prevent friction and sliding so it protects the person who wears them from any accidence (Nely, 2010). Colours: There are the main colours for each type of shoes and also the customers can be customized by the customer. For example, the customer can change the colour of more than 10 parts of the shoe to match the costumers taste; from the outsole to the Puma logo (see appendix 1). This gives the customer who liked the design of the shoes but not its colours the ability to change it to suit his taste and his outfit. Logo: Moreover, the Puma logo stands for a jumping Puma; a type of cats that can leap with a one bounce to twenty feet high. The puma logo is putted on each of Pumas products and its shoes (Mokokoma, 2009). This logo expresses the strength, the speed and the power that Puma have in its shoes. Slogan: In addition, the Puma slogan is the nature of performance which means that every action is real, every attitude is innate and all of the player movements are natural. Puma uses this slogan with most of its shoes with changing the word -performance-. For example, it used slogan the nature of the Speed junkie for evoSPEED 1 FG shoes which gives an idea to the costumers about the main feature of this shoes (Puma, 2012). Personality: Puma personality is all about agility, speed, strength and creative. Its personality can be seen and known just by looking at the pictures they use on Puma website; athletics wearing Puma shoes and they are running agility and flexibility and their face features express the strength they have (see appendix 2). Promotion:- Social media: Puma has many social media accounts; on Facebook . Twitter, Youtube, Tumbler and Instagram as @ Puma which they can be found so easily. On their Facebook Page, they have more than 9 million people who liked their page! They also publish news constantly and include pictures with the resent news; so they avoid make the news boring and hard to read (Puma Facebook, 2013). Moreover, on Youtube, they have their own and official channel since 2005. On Youtube, they promote their selves by uploading videos for their new products or their events and their videos are about 3 minutes so they keep it interesting and not tedious (Puma Youtube,2013). Furthermore, on Instagram account, they post interesting and colourful pictures for their products and they attract their customers attention to their new product by distributing part of its pictures. For example, they post a picture of their new shoes that called Puma pigeon shoes and it was hidden between pigeons so only part of it can be seen (see appendix 3) (Puma Instagram,2013). Sponsorships: Puma sponsors of many sport teams, players, athletes and even coaches from different countries. It sponsors of many national football teams such as Italy team, Austria team and Switzerland team. What is more, Italy national team won the FIFA World Cup in 2006 and the players were wearing blue Puma shoes (Puma, 2006). Puma also sponsors of running athletics like Usain Bolt and Moses Kipsiro. Usain Bolt is the fastest man in this world (Puma, n.d.). In addition, it sponsors of golfers such as Lexi Thompson who won the Navistar LPGA Classic in 2011 and turned from Novice player to the youngest professional player at golf (Puma, 2011). Events: Puma holds events for different sports in many places in the world to promote their products. For instance, Puma held a campaign SOoo Fast in 2005 which demonstrated the fact that Puma has spirit of hilarity and adventure. The event was about people wearing shoes of Puma SOoo Fast and doing different activates like dancing. The aim of SOoo Fast campaign was to show the physical exertion and mental effort mixed with fun (Modi, 2010). As well as that, there is a calendar for the upcoming events on Puma website to inform people about their events, they update it every month and this month they have 9 upcoming events (see appendix 4). Advertising: Puma advertisements are so colourful, creative and interesting. They use different media to advertise about their products such as TV, social media, banners and posters. Advertising on social media are always attractive and are spoken directly to the customers minds by using the words you, your, we, us and after every shoes advertisement they say share your shoe pictures and tag our account (Puma Twitter, 2013). This way is very useful to the social media users who want to share everything they have and take or buy everything they dont have to share it with others. Moreover, the banners they use are so creative and innovative; sometimes they use animal or background that matches the shoes colours and sometimes they create attractive designs that show the strength of the shoe (see appendix 5). Price:- Cost and discounts: There are varying prices for Puma shoes. According to Puma store on their website the highest cost for a pair of shoes is 220$ -AMP Cell Fusion Golf Shoes- and the lowest one is 55$ -PowerCat 4 IT Indoor Trainers- so they are available for everyones financial condition. Although, there is a discount -more than 20$- on some shoes such as Faas 300 Running Shoes; it was 75$ and now it is 45$. Shipping: Puma store on the official website provides free shipping to its customers who buy a product over 85$ and this is available every day to every customer. Pricing comparison: Compared to Puma competitors prices -Nike and Adidas- Puma has lower prices than them. Puma has reasonable prices which makes it suitable for everyone. Place: Company headquarters: The main Puma headquarter is in Germany at Herzogenaurach city and the other three headquarters are in Boston-USA, London-UK and Hong Kong-China (graphisoft, n.d.). On the puma website they put the address details for all of their headquarters. Online: Puma has official website on World Wide Web -Puma.com-. The official website establishes everything about Puma brand. The official also gives the customer the ability to find the Puma stores on his country and give him the location of the stores by providing a map of the store. Marketing description:- Inform: Puma keeps informing their costumers about every product that released. Moreover, Puma always gives an idea for its customers about the new shoes by using the suitable media to inform the target audience of the new shoes. They always want their costumers to know every single detail about their new sneakers like where it is made or when it is released. For instance, puma informed their costumers on Instagram, twitter and the Puma official website about the new Puma Mobium Elite shoes and they give lots of details about it. They said where it is from -Germany-, who designed it Ray Horachek -, where the costumer can find them -in every Puma stores- and when it is available -6/2/2013-. They also post a picture about how the Mobium shoes get created (see appendix 6) (Puma Instagram, 2013). Remind: Puma also keeps reminding its costumer about the new shoes to stay in their minds and never forget about it. Moreover, to remind the costumer Puma keeps repeating the new products advertisings in different social media sites like Facebook, Instagram and Twitter For example, when it comes to Mobium Elite shoes, Puma did not stop publishing about it on Instagram, Twitter, Facebook and Youtube. They post different pictures of it and tweet about it on Twitter for more than 2 months since it released to remind. Persuade: Puma uses some ways to convince its costumer to buy the shoes. They speak directly to the costumers minds to make them feel that Puma shoes are their shoes and they need to get them. In addition, they show them famous sport players wearing Puma shoes which make the costumer feels that those Puma shoes are not normal because even the popular players wear them. For instance, when they advertised about Mobium Elite shoe, Puma on twitter said Be first to experience Adaptive Running , Prepare for the future of running and They were born to keep moving; those statements captured the customers hearts which makes some of them said Running will never be the same and The Mobium definitely makes me run Faster!. Furthermore, they post a picture of Sabrina Mockenhaupt wearing Mobium Elite shoe; she is a famous long-distance runner from Germany. On twitter they also announced about a contest for the most innovative shoe; everyone who shares a picture of him/her running with Mobium Elite shoe will enter the competition (Puma Running Twitter, 2013). Companys Branding Message:- Puma brand want to deliver its message to its customers minds that they are not a company which produces sport categories just for sports without any other purpose. However, Puma is a company which mixes the sport and the lifestyle together and makes them one brand that called Sportlifestyle. For more clarification, Puma mixes its performance that is all about the strength, agility and technical innovations with the lifestyle that is influences by cultural relevance, leadership style of urban and thrilling design innovation. Puma is trying to give the players from Sportlifestyle brand the joy and it is trying to make them enjoy every joyful moment in every game. Moreover, Puma says from its advertisements that we are making the customer enjoys the sport in his daily life without forgetting the fashion and style influences (Koch, 2012). Everyone who sees the pictures that Puma posts on Instagram can notice its brand message. They upload on their Instagram account pictures of normal people wearing Puma sneakers and doing their daily activities in front of scenes from everyday life. Furthermore, they post pictures which show that Puma shoes designed in certain ways to give their customers the fashion and style. As well as that, they use the PUMAlife, PUMAstyle and Sportlifestyle hash tags with most of their Instagram photos to share them with everyone (see appendix 7). Puma also says it is message directly in its twitter bio PUMA successfully fuses the creative influences from the world of sport, lifestyle fashion. All of the above proves that Puma message is to let everyone feels and lives the joy moments after Puma mixed the sport with the lifestyle. Two Different Advertisements:- First Advertisement: The first advertisement was displayed on a Japanese TV Spot and it is about Puma PowerCat 1.12 shoes (shabba08, 2012). This advertisement shows the journey of a football between PowerCat 1.12 shoes wearers in Japan. Type: TV advertisement URL: http://www.youtube.com/watch?feature=endscreenv=ZPY5yNVtBD8NR=1 Target audience: The target audience of this advertisement is Japanese from both gender girls and boys but mostly for boys -there are six boys who hit the ball and one girl-. The target audiences age is between 15 and 35 so they are all youth -the video shows different ages starting from the footballer who is 29 years old at the begging years to the little boy at the end who looks 15 years old-. Furthermore, when it comes to the financial background of the target audience it is not specific type because as the advertisement shows that the PowerCat 1.12 wearers are from different social positions -some of them dressed nicely football outfits and the others were farmer and villager-. Moreover, as the video shows that the most PowerCat 1.12 wearers are the people who are interesting in football and playing it -PowerCat 1.12 designed as football boots (Elliot, 2011)-. Advantages: Using the captain of the Japanese national team Makoto Hasebe in this advertisement is one of its advantages since the nationality of the target audience is Japanese. Therefore, this is a good way to attract the Japanese people who are interesting in playing football because Makoto Hasebe is one of the most famous football players in Japan. Showing the power and the strength of the PowerCat 1.12 shoes in this advertisement is also another advantage. It shows that every foot wears PowerCat 1.12 shoes get the power to run and jump after the ball no matter where is the player; in stadium, street or even a farm and no matter how old the player 15 or 30. It also shows the strength on the player face when he is hitting the ball with PowerCat 1.12 shoes and the joy and happiness after hitting the ball. Disadvantages: Using only one girl in this advertisement is not enough to show that this product is also for girls. If someone watch it for one time only, he will notice and remember the six boys but he will not remember the girl. To deliver the message that this product for both genders, there should be more girls who are wearing PowerCat 1.12 shoes; regardless of the fact that she was not wearing PowerCat 1.12 shoes but got the power to hit the ball from the guy who was next to her and he was handling PowerCat 1.12 shoes on his shoulder. Using this kind of idea for football commercials -passing the football around the world and then back to the playground- has became so familiar, commonplace and hackneyed. This kind of advertisement has being used a lot, so now it is not that much interesting to the viewers because the customers want new ideas to attract them, to steal their hearts and to persuade them to buy the product. Second Advertisement: The second advertisement is contributed on Puma official website online and it is about Puma evoSPEED shoes (Puma, 2012). This advertisement shows the speed of those shoes and how can anyone become fast just by wearing them. Type: Online video URL: http://www.puma.com/evospeed Target audience: The target audience of this advertisement are men from everywhere in the world who are youth and about 24 to 35 years old. In addition, this advertisement is directed to the sport players and the people who are doing those activities; the sports are running, football, cricket, golf and motor racing. This advertisement shows the players who are popular in playing those sports and they are from different countries, so this proves what I said before. Moreover, it is for the people who want the speed and want to be fast like Usain Bolt the fastest person on the earth. Advantages: Using the fastest man in the world Usain Bolt in this advertisement to present the evoSPEED shoes is a really useful way to attract the people who want to be faster and to persuade them to buy the those shoes. As well as that, it gives the customer an idea about from where Bolt gets his speed and gives them an opportunity to be like Bolt and get the speed of Bolt. Using a treadmill for the sport players to race on it and also the speed of this treadmill is the speed of evoSPEED is a great idea to show the rated speed that evoSPEED shoes have. They show that everyone could not handle the speed of treadmill which is the evoSPEED but only the one who was wearing them was able to keep up with the treadmills speed. This was an amazing way to inform the customers about the features of evoSPEED shoes. Disadvantages: In the advertisement they make the golfer Rickie Fowler faster than the footballer Sergio Agà ¼ero and the cricketer Yuvraj Singh. This is not true in the real life because Sergio Agà ¼ero is faster than him and how can a golfer be faster than footballer. As a result, this kills the credibility of a good concept for a commercial. Using F1 driver Fernando Alonso for such an advertisement about how to speed up your feet is useless because F1 drivers do not race using their feet, they race using cars. Therefore, the customers will not feel the need to have evoSPEED shoes for a motor race cause they only need to speed up their cars to win. Rather than using F1 driver who only need a fast car, they could use a basketball player who really needs quick feet. S.W.O.T Analysis:- Strengths: Puma is a well-none company and it is recognized in the worldwide at the shoes field because it has been established since 1948 and it started producing shoes since that time. Furthermore, for now most of Puma profits come from selling footwear -48.8 %-. As well as that, Puma has about 80 stores around the world in different countries that sell their shoes (Puma, 2013). Puma is sponsoring of many famous players and teams in various sports and the most important thing that they are sponsored of the fastest man on the earth Usain Bolt which can make Puma the best in the running shoes field compared with the competitors (Sammy, n.d.). Puma has great, different, innovative, unique and modern shoes designs and some of the Puma shoes designers are taking the idea of the shoes from some animals and getting inspired by them like what Raymond Horaceks idea for the Mobium shoes; he get inspired by cats to create those shoes (Puma Youtube,2013). That can be a good point for puma to be different that its competitors Nike and Adidas. Puma has an excellent management and good employees, staff and teams who manage the work and create the shoes. As what Owen Shifflett (Puma designer) said that Puma teams work together, they face the challenges together and they are friendly which make them try to create the best shoes every time (Shifflett, 2011) Weaknesses: Compared to the top Pumas competitors -Nike and Adidas- Puma has the lowest market shares in the athletic footwear which it is 7% while 31% for Nike and 16% for Adidas (see appendix 8) which creates a negative effect in the costumers minds. Puma focuses on some sports like football, running and golf and produces the most innovative shoes for them while neglect some other important sport such as basketball and swimming. While Nike and Adidas produce shoes for every sport even basketball since it is an important sport. This is can be knowing just by looking at the Puma official website cause there is no basketball section. Compared to the competitors Nike and Adidas, Puma has less financial strength than them and they get less money from its sales than them. In 2012, Puma got 3.27 million euro from selling its products while Adidas got 14.88 million euro (see appendix 9). Opportunities: Big events like Olympic and Boston marathon can be a great opportunity to raise their sales since Puma is really good at producing running shoes. Since the Pumas competitors are huge companies which they only use professional designers, Puma can take a step forward and cooperate with young designers to mentor them and to bring out their creativity so they will have professional designers in the future. Puma is starting to use technology to produce light width shoes such as the Puma tennis shoes which have been injected with light foam materials (apsense, 2011). Puma can focus more on lifestyle and fashion to become the first Sportlifestyle brand in the world to reach one of its goals (Puma, 2012). To became also different than its competitors. Puma can increase the health awareness campaigns to give the brand a good image. For example, make a new campaign like the campaign that held in 2012 which called Puma Project Pink to fight against breast cancer and to play football no matter what (Puma YouTube, 2012). Threats: Designs and ideas of Puma shoes are being copied and imitated by the competitive companies which sometimes they make shoes better than Puma shoes. Since the competitors are better than Puma, they get the advantage of being the best in producing shoes so that Puma lose its customers. Some of Pumas Asian competitors copy the Puma shoes designs and produce the same style of shoes with the Puma logo on them in cheaper prices. Therefore, Puma lose their customers who are looking for lower prices (shoesobsessions, 2009). There are many competitors outside that are competing Puma and trying to be better than it in the footwears field (hoovers, n.d.). As a result, it makes it hard to Puma to stay on the top because of the high competition. Nowadays, it needs a lot of money to sponsor an excellent sport players; millions of dollars. Therefore, Puma cannot make much sponsorship of the top good players since it has low financial strength so they cannot use many good players to advertise about their shoes. Appendix:- Appendix 1: Appendix 2: Untitled-1.gif Appendix 3: Appendix 4:301c80dea44e11e2b51f22000a9f4da7_7.jpg events.png Appendix 5: Appendix 6: creative-shoes.gif3b7b5674707f11e2b56022000a9f1354_7.jpg Appendix 7: Appendix 8:350px-Footwear_market_shares.pnghashtag.jpg Appendix 9:

IMC Planning Model Analysis

IMC Planning Model Analysis Involves the process of planning, executing, evaluating controlling the use of our various promotional mix elements to effectively communicate with targeted audience, it provides framework for developing, implementing and controlling our organizations IMC program. Review of marketing plan: before launching our product we put in our minds that it will not be easy to compete with big names in tea industry such as Lipton for example; there for we understood that we must come up with some thing new, something different in-order to be unique, special and to attract our needed customers and play it wisely with the worlds number one Lipton.. therefore we had to understand our market situation: where we are (Now) and where it tends to go (Future) and how it will tend to go there, some detailed steps had to take place such as: A detailed situation analysis: Internal marketing audit and review Nestle is one of the leading companies in the market it is structured in a way to integrate all its departments (sales, marketing, CCSD, supply and demand) activities to reach a way to be profitable and to be the market leaders by owning the largest market share. External analysis of the market competition and environmental factor Nestle Egypt main brands are Maggie, Nescafe, Nido, and cerlak. Each brand has its own competitors and by introducing Nestea (Elite tea), our main competitors are Lipton, Ahmed tea, Dilmah. Each one of the competitors is serving a large target segment and the opportunity is to serve more specific segments (concentrated market) although Lipton is moving towards to be more customers specific. Specific marketing objectives Goal: From the heavens of earth, we provide our consumers with the finest picks of tea leaves for a royal taste Vision: To be ranked the best quality tea in the market Time frame for marketing activities: Jan-Mar Apr-Jun Jul-sep Aug-Dec T.V ads Magazine Billboard Sponsor League Mechanisms for measuring our performance: Surveys and telephone Questioner Slogan: Blend of quality and tastetea leaf Marketing strategy/Program Targeted audience/markets: NESTLEs center of attention are People as a whole despite demographic, psychographics and geographic. The main aim of the firm is PEOPLE. This can be seen from their media and hoardings. Even on the packing design you can see the FAMILY, which focuses all the age groups. new-icon-customer-care Plans for the 4ps Place: nestle divides the market or customers into two, modern trade (MT) and traditional trade (TT), according to Nes-tea (elite tea) we will focus more on the modern trade according the high price Price: the price will be higher than the other tea brands due to the higher quality Promotion: promotions will be settled upon giving sophisticated gifts to show and maintain the image of a high quality brand. Product: the product is characterized by the best tea taste. The product display box will be expressing the high quality of the tea and people. Program to implement the strategy Advertising Research: A subset of marketing research, advertising research is the systematic gathering and analysis of information to help develop or evaluate advertising strategies, ads and commercials and media campaigns. Following are the types of the advertising research target-market-400300 Quantitative Research Qualitative Research Advertisers use quantitative research to measure market situation in hard number. 3 basic methods to collect quantitative data are mkt manager Observation Experiment Survey Nestle use this research method to get the results about their advertisement research. Qualitative research seeks in depth, open ended responses, not yes or no answers to get people to share their thoughts and feelings. This research is used more often to give advertisers a general impression of the market, the customer, or the product. The methods used in qualitative research are usually described as Projective Techniques Nestle do both type of research. They do ongoing research whole year and on the basis of the results they make their decision for the future.marketresearch Process of monitoring and evaluating performance Control At the end of every month there is a meeting for evaluation of results and to act on the feedback. The performance if not +, leads toward change in strategies Feed-back The effectiveness of a communication is assessed when the source receives a response. The response can be in many forms. Hopefully, the response or feedback is premeditated and desirable. The feedback can be a tangible product of the communication and can lend itself to easy evaluation. For e.g. we like to buy Elite tea for its high quality or it is the best taste in the market. Why its important in our perspective It is very important to evaluate our progress to know if there is any broken link in our process to solve as soon as possible to maintain our success and to attain our goal effectively. For us this step is an Integral part of the marketing strategy 2. Promotional program situation analysis: After reviewing the overall marketing; the next step in how to develop a promotional plan by conducting the situation analysis. This situation analysis mainly focuses on the development of the promotional strategy. Inside the promotional program situation analysis it includes two types the internal analysis and the external analysis. (Advertising and Promotion, 2009: p.29) Internal analysis: Assesses related areas involving the product, service offering. (Advertising and Promotion, 2009:P. 29) . There is more than one thing that is related to Product. The promotional mix; it contains the sales promotions, advertising, and personal selling. The sales promotion; it is direct to consumer and distributor channel members. Inside the sales promotion there is something called consumer sales promotions techniques. These techniques are used by the consumer to influence him towards purchase. Those techniques are also used by nestle for the Elite-Tea. The loyal reward program is done for targeting consumer who purchases this product for more than one. It allows him to collect points and at the end they concede these points and in return get a reward. For example: If consumer buys two-packs of Elite-Tea, then he/she will have a cup for free. The price of each pack is a deal between the consumer and the company, so the pack of the tea will be increasing by 25%. For example: Eli -Tea since the company has started to launch the product inside the market, so they decided to put inside each pack 25% more tea bags. Nestle was doing something new about this new product; they were doing something called online-coupons and these are coupons posted online on nestle web-site. In case of logging-on to the site and looking for the new products, coupons could easily get printed by consumers while being seated in his/her place. In other cases like entering a hypermarket; consumers could also get have coupons from the sales person standing. Also at the same time consumers will get a free pack of Elite-tea for sampling and testing. Advertising; Nestle is doing one of the most successful campaigns. The way of communication thats convinces or motivates the viewer of the advertisement to purchase the product after watching it. Also Nestle tried to focus more on the direct response of the advertisement. It is also one of the things that lead any campaign to be a successful one. In Elite-Tea advertisement; Nestle company is trying to mention or show how this product efficiently contains lots of benefits. In addition to this; it is clear in the advertisement, which market segment is being targeted by the company (Middle-Class Upper-Class) Strengths: Better Taste High Quality Comfortable Price More Tea Bags inside the pack Good brand name and image that have a reputation Have Competitive Advantage. (Unique in the price, Product design, Product Packaging) Weakness: Segmented only For the Middle class and The Upper Class There are a lot of competitors. External Analysis : It focuses on specific factors such as, characteristics of the firm consumers, market segment, positioning strategies, and competitors. Nestle is always caring about the external analysis. For consumers; Nestle cares about which type of consumers are buying the product through surveys and questionnaires. Like who buys our products and services? The answer is the middle and the upper class that will be able to purchase this product. What does the consumer buy? What needs must be satisfied? Normally the consumer is buying the benefits of the product and that will satisfy his needs and wants. Then after they understand how the consumer thinks; they start to segment the market by dividing it based on the similarities among groups of people. Nestle is segmenting the market, based on demographic variables such as the age (Teenagers-elders). Also by sex, it could be used by both genders. It might be considered as if its for psychographic segments because it depends on the lifestyle. I think big a percentage of consumers life style is to drink tea. Competitors: Who are our direct competitors? Lipton Ahmad Tea Who are Our Indirect competitors? Al-Jawhara Tea El Arosa Tea. More Market Share. Better known in the market. What Key Benefits are used by our competitors? The price much lower There reputation in the market Known By the distributes elit tea without boarders 529px-Nestlà © Analysis of the communication process: (How our product can effectively communicate with consumer in its target market) Communication goals: We want our customers to have a positive perception towards the tea which we produce, increase likability, and be the number one in the market. Communication objective: are reports of what various aspects of the IMC plan will accomplish. (Advertising and Promotion, 2009: 211). In order to reach the communication goals, objectives should be met. Improve brand awareness, brand quality. Marketing objective: are generally stated in the firms marketing plan and are statements of what is to be accomplished by the overall marketing program within a given time period. (Advertising and Promotion, 2009: 210). Our purpose of the marketing objective is to: Increase market share. Increase sales. Be the number 1 in the market. Communication Process Source: Is the person or business that has information to share with another person or group of people. (Advertising and promotion, 2009: 146). Nestle is the source. Encoding: Involves putting thoughts, ideas, or information into a symbolic form. (Advertising and promotion, 2009: 148). Eli tea which Nestle provides it leads to a long healthy life because it Gives refreshing and full energetic feeling. Nestle tea contains chemical which is called polyphenols, which gives tea antioxidant properties that protects against cancer diseases. Message: The encoding process leads to development of a message that contains the information or meaning the source hopes to convey. (Advertising and promotion, 2009:148) We want to provide best quality and best taste Channel: Is the method by which the communication travels from the source or sender to the receiver. (Advertising and promotion, 2009:149). Consists of two channels: Personal channels: Are direct interpersonal (face-to-face) contacts with target individuals or groups. (Advertising and promotion, 2009:149). In big supermarkets such as Carrefour, spinneys and etc. there are booths standing inside them sales people who offer free tea samples and if the consumer likes the taste they could purchase. Non personal channels: Are those that carry a message without interpersonal contact between sender and receiver. (Advertising and promotion, 2009:150). Nestle Eli tea commercial on a prime time show. Receiver: Is the persons with whom the sender shares thoughts or information. (Advertising and promotion, 2009:152). Consumers are the receivers; the message should be simple so that they can decode it. Our audiences are the clients whom are looking for a blend of taste and royalty at any age. Decoding: Is the process of transforming the senders message back into thought. (Advertising and promotion, 2009:152). The receiver should be able to decode the message, the decoding here is the: Fresh Energetic Natural beauty Smiley face Noise: The unplanned distortion or interference is known as noise. In case of advertising on T.V or radio we should be considering the signal, on bill board we should be considering traffic and weather. (Advertising and promotion, 2009:152) Response / Feedback: Response: The receivers set of reactions after, seeing, hearing, or reading the message is known as response. Feed back: The part of the receivers response that is communicated back into the sender. The response and feed back of the consumer is that they feel healthy when they drink Eli Tea. tea leaftea leaftea leaftea leaftea leaf elit tea without boarders529px-Nestlà © 4. Budget Determination After determining the communication objectives, our attention now focuses on the promotional budget. In an ideal world, the amount needed to spend on our promotion should be determined by what must be done to accomplish the communication objective. However, promotional budgets are sometimes determined using a more simplistic approach, ex: how much money is available or a percentage in our companys sales revenue. At this stage, the budget is often uncertain. It may not be finalized until specific promotional mix strategies are developed (Belch Belch 2009) Nestle in terms of financial analysis it focuses on how much amount it uses on its activities in the industrial sector and it also reflects how efficiently the organization is utilizing its resources. A new budget is formulated every year, each time a new product is introduced, or when either internal or external factors necessitate a change to maintain competiveness. Essentially, in our product we focus on two primary budgeting decisions: establishing a budget amount and allocating the budget. Many firms employ more than one method, and even budgeting approaches vary according to the size and sophistication of the firm. Here in Nestle and specifically our new product Nestle EliTe we use the Top-Down Approaches/or Budgeting instead of using contribution margin and/or marginal analysis approaches. Here the budgetary amount is determined usually at senior manager level and then the duties are agreed down to the different departments. Top management sets the spending limit Promotion budgets set to stay within spending limit However, Top-down methods include the affordable method, arbitrary allocation, percentage of sales, competitive parity and return on investment (ROI), yet according to our new product and its position in its product life cycle (PLC) it is still in the introduction level; it cannot fit in some of these approaches: like Percentage of sales and/or the ROI. Affordable method: the organization agrees on the amount to be used up in different areas such as production and operations. Then it distributes whats left to advertising and promotion, taking into account this to be the total it can afford. And this we think that its the best way or safest way to launch our product. Adding to that, at the same time we could check our Competitive parity were Nestlà ©s executives establish funds amount by linking the competitions percentage of sales expenditures.lipton_logo Q We ask ourselves two questions in this stage! What will be the promotional program cost? Incentive Discounts ramadan Ramadan offers Buy 3 and get 1 free Free samples Market share Overall company market share in the Egyptian market is 80%. Budgeting j0229385 Electronic Media 15-tea-bag-set Cost of TV Ad Prime Time: 6-11 pm al7ayat Channels: Al-Hayat, El-Mehwar, Ch.2 (EGY) Cost in Prime Time: L.E 75,000/min elm7wr Cost in Off-peak time: L.E 27,000 30,000/min Cost of Billboard Size: 2700 sq. ft Skin: L.E 57,000 Rent for 1 month in (X) Area: 600,000 1,000,000 Cost of Hanging Hoardings Size: 5ft x 2 ft Cost: 150/boarding Rent: L.E 1,350/week Cost of Posters Paper weight: 135 gram Size: 18 inch x 23 inch Quantity: 3000 @ LE. 4.15/poster Estimated Marketing and Promotional program expenditure: L.E 3 Million * Additional sponsors: facebook_logo Face book Worlds Gym FM 5ICCAUHVPF3CA8P67L6CAFROY90CA2LVWPECAHDMJ1ECAGPOIILCANB87TGCATSQJDICA0TZB81CAAS5S9FCAB2ZLOZCAPVENOECA0JPL1HCARCO1NACAFIOCX3CAQA1XAQCAAO6DY4CAU92F52 Magazines (Teen stuff, Fatafeat)  © Estimated numbers by Nestle Elite Tea How will the money be allocated? money_sign Once the budget has been appropriated, the next step is to allocate it. The allocation decision involves determining which markets, products, and promotional elements will receive which amounts of the funds appropriated. Market size: While the budget should be allocated according to the specific promotional tools needed to accomplish the stated objectives, the size of the market will affect the decision. Small Markets Often easier and less expensive to reach the target market. Large Markets The target group maybe more dispersed and thus more expensive to reach. Market potential Market share goals Organizational characteristics: the organization structure, power and politics in the organization hierarchy, characteristics of the decision maker, approval and negotiation channels. Loans: a serious amount of money (probably large) taken by the company from banks as to accomplish a specific task and then repay it with a certain amount of commission. Sponsorship: All of the sponsors of our product, they try and help our product to penetrate the market. Investment/Revenue: We would rely on the arbitrary allocation or ROI approach.

The Social Contract Tradition: Hobbes, Locke, Rousseau :: Philosophy Philosophical Papers

The Social Contract Tradition: Hobbes, Locke, Rousseau ABSTRACT: The classical contract tradition of Hobbes, Locke, and Rousseau have enjoyed such fame and acceptance as being basic to the development of liberal democratic theory and practice that it would be heretical for any scholar, especially one from the fringes, to critique. But the contract tradition poses challenges that must be given the flux in the contemporary socio-political universe that at once impels extreme nationalism and unavoidable globalism. This becomes all the more important not in order to dislodge the primacy of loyalty and reverence to this tradition but from another perspective which hopes to encourage that the anchorage of disclosure be implemented. The contract tradition makes pronouncements on what is natural and what is nonnatural. It offers what many have contended are rigorous arguments for these pronouncements that are "intuitive," "empirical," "logical," "psychological," "moral," "religio-metaphysical." What I offer in this essay is a challenge from the outside. I ask: 1) on what empirical data are the material presuppositions of contractarianism built? 2) what is the epistemological foundation of contractarianism? 3) is contractarianism not derivable from any other form of sociological presupposition except that of the state of nature? 4) does any human know a "state of nature"? 5) given the answers to the above questions, to what extent are the legal and moral foundations of contractarianism sacrosanct? I attempt to answer these questions in what can only be a sketch, but my answers suggest that it is very presumptuous of contractarianist to suppose that they have captured the only logically valid basis of democratic practice universally. Introduction The classical social contract tradition of Hobbes, Locke and Rousseau have, in spite of their variation in themes and emphases, enjoyed such fame and acceptance as being basic to the development of liberal democratic theory and practice that it would be almost heresy for any scholar, especially one from the fringes or margins of mainstream (socio-political) philosophical academia, to post frontal, side, arial, rear or sub-surface attack and critique. But the social contract tradition poses challenges that must be accepted on various counts, with new insights and interpretations, given the fluxed reality in contemporary socio-political universe that at once impels extreme nationalism and unavoidable globalism. This becomes all the more important, not simply in order to dislodge the primacy of the loyalty and the reverence of devotion from the followers of this tradition

Renaissance and Modern Art :: essays research papers fc

During my second time visiting the museum, I looked at paintings from the 15th and 19th centuries. Two of the art works that I choose is â€Å"The Story of Joseph† from the Renaissance period and â€Å"The Marketplace† from the modern art period. Both of these paintings were from different time periods but they were also very similar in content and style.   Ã‚  Ã‚  Ã‚  Ã‚  The first pieces that I choose were from the Renaissance period. It is titled â€Å"The Story of Joseph† by Biagio d’ Antonio. The card states that it is Italian, Florentine, active by 1472. The artist, Antonio died in 1516.   Ã‚  Ã‚  Ã‚  Ã‚  The location of the artwork was located on the 2nd floor of the museum. It was kind of difficult to find as it is not listed on the map. The painting is framed and placed near the corner of the entrance to another room. The artwork measured about 3 feet by 6 feet. It is placed near paintings of portraits. This was one of the reasons why I choose this painting. As soon as I walked into the room, it caught my eyes right away as not only was it different from the other artwork in the room but it also consisted of many colors in the paintings. It was also one of the biggest artwork in the room. The room itself was fairly large. There was enough lighting to get a good look at the art work but much dimmer compare to the other rooms. The lighting fits perfectly with the period. Every artwork in the room was spread out evenly with enough spacing between them. There were about 2 artworks near the center of the room but most of the artworks were hung up against the wall.   Ã‚  Ã‚  Ã‚  Ã‚  The painting â€Å"The Story of Joseph† by Biagio d’ Antonio is made of tempura on wood. â€Å"The tempura techniques of previous centuries had already used oil as a binder, although other non-transparent substances, such as fig-tree juice and egg yolk, were more common, such binder produced a color that was absolutely opaque.† (Wundram, 17) In the paintings, it shows various events going on almost like a storyboard. The people in the paintings are going about their business, talking, trading, and fishing. The painting tells the story of Joseph who is the favorite son of the Hebrew patriarch Jacob. (Genesis 37, 39, 42-27). Throughout the paintings, there are various inscriptions painted on the artwork.

Film genre, narration, reality tv :: essays research papers fc

Genres (Researched from â€Å"Film Art: An Introduction† by D. Bordwell and K. Thompson.) â€Å"Types of films are commonly referred to as genres (pronounced â€Å"zahn-rahz†). The word genre is originally French and simply means kind or type.† (Bordwell & Thompson, 2004: 108). Genre groups films, which share similar filmic qualities and themes, into various subsections according to the type of film they are associated as. Various film genres are recognisable by the way they are presented and patterned or the way that they portray a certain emotion or feeling, as those of humour or horror. There is no distinct way by which we can define genre. Some films incorporate various aspects of different genres, thus we cannot define exactly what kind of text-book definition genre it is and being that all people are different, a comedy to one person may be a complete bore to the next. In a sense, certain films portray their genre as a subjective opinion. Film genre, in the modern filmic world today, is also very reliant on the actors that star in the feature. Automatically we, as viewers, would associate brawn and large stature with an action film, but occasional films tend to meld these characters into completely different subgenre, giving the film a very hybrid, generic feel to it. Genres are ways of providing films with the intended associations. It is a convention in which people can refer to initially grasp the notion of a film, â€Å"for the vast publicity system that exists around filmmaking, genres are a simple way to characterize film. In fact, reviewers are often central in gathering and crystallizing notions about genres.† (Bordwell & Thompson, 2004: 110). Genres are helpful in the general public as they give spectrum to different people and their different tastes. It also accommodates for any mood one may be in if they wanted to watch a film. It characterizes the films and sorts them into place for the viewer’s pleasure, â€Å"At all levels of the filmmaking and film-viewing processes, then, genres help assure that most members of society share at least some general notions about the many films that compete for our attention.† (Bordwell & Thompson, 2004: 110) Most genres share specific genre conventions. Stereotypical plots or certain predictable characters are expected to appear during a film of a desired genre. These are the conventions which group films into subgenres. Other than visual and audio conventions, those concerning mise-en-scene, cinematography, sound, lighting and editing, genres often also make boundaries around the type of thematic notions that are presented within films.

Life of Bob Marley

Gabrielle Coelho ENC 1101 Informative Essay Bob Marley â€Å"Who are you to judge the life I live, I know I'm not perfect and I don't live to be, but before you point fingers make sure your hands are clean†, one of my favorite Bob Marley quotes; I know it by heart. This quote is perfect to me because I know I'm not perfect and I don't allow anybody to judge my lifestyle or decisions especially if they have or made the same or worse decisions. I grew up listening to Bob Marley's music because of my dad. Nobody loves reggae or Bob Marley more than my dad.So ever since I've been little I've had a love for Bob Marley. Bob Marley, born Robert Nesta Marley, is a singer, song writer and musician. He was the most widely known reggae performer and was a great aid in spreading Jamaican music and the Rastafari movement. Marley first began his career as the lead singer of the music band â€Å"Bob Marley and the Wailers†, making songs such as â€Å"I Shot the Sheriff† and â⠂¬Å"Get Up Stand Up† which are still known today. The Wailers later broke up while each of the members continued to pursue solo careers.Marley later had his first international hit, outside of Jamaica â€Å"No Woman No Cry†. Marley was also very much involved with the social and political issues going on in Jamaica. He held rallies and free concerts, which some turned violent where Marley was shot, but fully recovered after. Bob Marley had many children; two from is wife Rita Anderson, two adopted from Rita's previous relationship and several others from different women, according to the Bob Marley official website. Bob also has many grandchild, a few I personally know myself from middle school.Most of Marley's children and grandchildren reside in Miami now. Bob Marley continued to make the best lyrical and influential reggae music, with songs like â€Å"One Love†, â€Å"Jamming† and â€Å"Redemption Song†. In July 1977, Marley discovered a type of melanoma under his toe, which was a symptom of already existing cancer. Doctors told Marley that he should get his toe amputated, but refused because of his religious beliefs. Despite his illness Marley continued on with his world tour up until his final show in at the Stanley theater in Pittsburg.Marley became very ill and the cancer spread through out his body. After fighting the cancer for eight months without success Marley died on the morning of May 11, 1981, in the Cedars of Lebanon hospital in Miami. All in all, Bob Marley introduced the world to the mystic power of reggae. His influential music is loved by everybody all over the world. His music was educational, lyrical and very positive. Bob Marley always stood up for what he believed him which is why I adore him too. Marley is still very popular after his death and his legacy still lives on today.

Philosophy Exam

PH220 morals and Values Morgan State University Dr. John Hersey midterm examination Exam Directions Your exams must be submitted finished SafeAssign on Blackboard. Late submissions leave be penalized 10 points ( unitary full letter grade) and I will non accept submissions afterward whizz week past the receivable date, which will result in a 0 for the assignment. Plagiarism merits automatic hardship for the course. Put your name, PHIL 220 with section number, Dr. Hersey, semester and year, Midterm run on the top left of the firstborn p duration. Clearly point section headings, feature numbers, and descriptions.Remember the rubric for military rank of written consort from the syllabus. Any references to the text should be indicated evidently by the page number in p arntheses. Section 1 Explanations Write a 4-5 sentence explanation for 5 of the pursuance. (20 points) The pick out is to be as thorough, concise, and essential as possible in the unmindful space allotted . Full credit will be delivern for explanations that non only separate the concept, that alike indicate its background and moral signifi micklece. 1. Psychological egoism (Ch. 2) 2. world(a) ethical egoism (Ch. 2) 3. Greatest cheer principle (Ch. 2) 4.Cost-benefit analysis (Ch. 2) 5. Care moral philosophical system (Ch. 2) 6. Intuitionism (Ch. 3) 7. Divine Command scheme (Ch. 3) 8. faithful will (Kant, Ch. 3) 9. Practical imperative (Kant, Ch. 3) 10. stellar(prenominal) facie duties (Ross, Ch. 3) 11. Virtue ethics (Ch. 4) 12. Happiness (Aristotle, Ch. 4) 13. clothe (Aristotle, Ch. 4) 14. Virtue as a coc keystoneed (Aristotle, Ch. 4) 15. Excellence, de (Confucius, Ch. 4) 16. Mengzi on human nature (Confucius, Ch. 4) 17. lesson absolutism (Ch. 5 and Rachels fail) 18. Cultural relativism (Ch. 5 and Rachels hear) 19. Fatalism (Ch. 6) 20. Hard determinism (Ch. 6) 21. Soft determinism (Ch. 6) 22.The Value of intent Principle (Ch. 8) 23. The Principle of Individual li cense (Ch. 8) Section 2 Essays Write a response in answer to twain of the essay questions below. (40 points each) Though quality of reflexion darts precedence over quantity of pages, 23 double-spaced pages for each essay seems to be a proper overlook of thumb for length. 1. In Ursula K. Le Guins short tosh The Ones Who Walk Away from Omelas, Omelas is a utopian urban center of happiness and delight whose inhabitants are intelligent and cultured. E rattlingthing about the city is pleasing except for the secret inherent Omelass happiness.Omelass favorable enough wad requires that a single child is jail and kept in filth, darkness, and misery. Upon coming of age all of the citizens of Omelas are informed of the citys dark secret. later on encyclopaedism this secret most citizens remain in the city only when some walk away. Many take this short tier to be a sharp recapitulation of utilitarian moral philosophy. Evaluate this retrospect by (1) identifying the objection implied in the story, (2) maturation a careful and complete reading material of the relevant aspects of Mills philosophy upon which you might base your evaluation, and (3) arguing for the winner or failure of this objection.You may sense a copy of the short story on Blackboard. 2. Con side of meatr the hobby scenario. After colliding with an iceberg at sea the prodigality liner RMS. Gigantic sinks in the conglutination Atlantic. Four survivorstwo adult males, one adult female, all with families safe at home, and a 10-year old boy, who is weak from injuries suffered during the sinking and whose entire family has already perished in the chanceare adrift on a lifeboat with barely one weeks provisions for all of them.On the seventeenth daylight adrift, with the survivors desperate for food, someone suggests that since the boy will most likely die at least and doesnt prevail a family to take care of that the three adults should cleanup him and aim his body for nourishment u ntil they are rescued. In a power pointed and thoughtful essay, frame an answer to the question Is it permissible to kill the boy? from the aspects of Immanuel Kant (Duty Ethics) and John Stuart Mill (Utilitarianism). Your essay should include a careful and broad consideration of the relevant aspects of their moral theories for addressing the question.Finally, give your own in-person moral evaluation of the question and the supporting reasons for your view. 3. Consider the following scenario. Three MSU students, exuberate, Faith, and Hope, work at a soup kitchen every Saturday helping the homeless. Joy yields every Saturday helping the homeless because she loves and enjoys doing it. speckle at that place is certainly some personal sacrifice in doing so, she cares so profoundly for others and sympathizes with the homeless tribes lease so much that she willingly and consistently serves. Faith also helps every Saturday, scarcely very rarely enjoys it.Some Saturdays she g oes begrudgingly and others she must military unit herself to go. But she does go consistently because she recognizes that there is a universal demand to do good to others that cant be ignored. Hope is on the fast gash to a career in regime and will be running for normal office immediately after graduation. She also helps out every Saturday, but workings hard only when the local intelligence agency organizations come around for interviews. In a careful and comprehensive essay analyze each of these persons actions from the perspective of Kants moral philosophy.Which of these persons actions has moral worth for Kant? wherefore? Why do some not have moral worth? Are there any enigmas with such(prenominal) estimation? Do you agree or disagree with Kants evaluation of their actions? Explain in detail wherefore or why not and justify your view? 4. Consider the following passage from Dostoyevskys Crime and penalty Look here on one side we have a stupid, senseless, worthless, spit eful, ailing, dreadful old woman, not simply useless, but doing actual mischief, who has not an idea what she is alive for herself, and who will die in a day or two in any case. . . On the other side, impertinently young lives thrown away for loss of help, and by thousands, on every side A hundred thousand good deeds could be done and helped, on that old womans currency which will be buried in a monastery Hundreds, thousands perhaps, might be conform on the right path lashings of families saved from destitution, from ruin, from vice, from the Lock hospitalsand all with her money. slaughter her, take the money and with the help of it devote oneself to the service of humanity and the good of all.What do you think, would not one tiny abuse be wiped out by thousands of good deeds? For one life thousands would be saved from corruption and decay. One death, and a hundred lives in exchangeits simple arithmetic (Part I, Chapter 6). Explain the agate line given in this passage. Is it a good act utilitarian argument (assuming the facts to be roughly as stated)? How would a rule utilitarian and a Kantian bump this way of act utilitarian abstract thought? Which of these two kinds of criticism (if any) do you realize more convincing? Explain your think in detail. 5.To what extent do you accept that Jews, Christians, and Muslims use the Divine Command Theory approach rather than egoism or act or rule utilitarianism as a basis for their ethical systems? That is, do you swear that most Jews, Christians, and Muslims follow their devotions moral rules because they believe that those rules were effected by a supernatural be or for other reasons, for example for the herald of reward in the afterlife, out of idolize of punishment, for salvation, etc.? Explain your answer in detail. 6. Moral rules can be very useful for governing our lives and guiding our actions.However, problems can arise in the application of such rules to unusual situations. In such cases adhesion to rules can result in actions being performed that would be considered immoral. How does Aristotelian Virtue Ethics, with its wildness on the development of a unadulterated character, address the problem of moral rules? Be detailed and very specific in your consideration. To what extent do you think the problem of moral rules plays a role in modern morality? 7. Write a dialogue between two heap who advocate different positions on the put under of moral absolutism and moral relativism.Be thorough, thoughtful, and reflective. Style, humor, creativity, and last word in your examples are all welcomed, but make true that the dialogue makes short that you understand the key concepts concerning relativism and absolutism. 8. Write a dialogue between two people who advocate different positions on the dilute of freedom. Be thorough, thoughtful, and reflective. Style, humor, creativity, and cleverness in your examples are all welcomed, but make sure that the dialogue makes c lear that you understand the key concepts concerning freedom and determinism. . Do you think that self-destruction is morally justified? bill of exchange on some of the ethical theories from our text, rationalise why you believe that it is or is not justified. If you believe that it is sometimes justified, then identify and exempt the conditions that make it justified. 10. Do you think that cracking punishment is morally justified? Drawing on some of the ethical theories from our text, explain why you believe that it is or is not justified. If you believe that it is sometimes justified, then identify and explain the conditions that make it justified.