Role Of Data Mining On E Commerce - 3020 Words

NATIONAL LAW INSTITUTE UNIVERSITY, BHOPAL In collaboration with RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA Master of Science In Cyber Law Information Security Semester – III Session: 2014-15 Security Architecture and Models (Paper - I) Role of Data Mining in E-Commerce Submitted to: Mr. Atul Kumar Pandey Asst. Professor Submitted by: Rehan Umar Khan 2013MSCLIS20 Abstract: In India E-commerce has emerged as one of the fastest growing industry in past few years. We are witnessing its exponential growth due to many advantages that it carries over the traditional method of shopping like time saving, cheaper products, efficient services etc. But there is one more thing which works in the background and is one of the most important factor in determining the popularity of an E-commerce website and that is Data mining or Web mining techniques. It is very important to understand the behavior of the users, their patterns of visiting a product of category of products and many other things that falls under Data mining. In this paper I have tried to discuss the role of data mining in E-commerce, categories of data mining, its applications and some issues. Table of Contents Introduction: 4 Web Data Mining 5 †¢ Web Content Mining 5 †¢ Web Structure Mining 5 †¢ Web Usage Mining 5 Pattern Discovery Techniques 7 1. Path Analysis 7 2. Association Rules 8 3. Sequential Patterns 8 4. Decision Trees 8 5. Clustering 8 6. Cookies 9 Applications of Data Mining: 9 Issues inShow MoreRelatedDatabase Technology : Data Mining869 Words   |  4 PagesF00437246 Data mining: Quickly extending subject that is nearly connected with database technology is Data mining, which comprises of methods for finding patterns in a collected data. Data mining is a logical procedure of recognizing valuable patterns in large databases. 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